Puratos is taking traditional loafs of bread to a whole new level

Puratos wants you to have more control over the ingredients that go into your daily bread. Thanks to AI, technology and an app you can now decide on what flour or grains you might want in your bread. A couple of hours later you just pickup your own personalized bread.

It’s no longer a farfetched dream, thanks to Puratos this is already a possibility in a couple of European supermarkets. “We’re already testing the system with some artisanal Danish bakeries and we’ll also launch our platform this month at a European supermarket chain’, said CEO Daniel Malcorps.

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