DoubleVerify, the leading independent provider of marketing measurement software and analytics, acquired our long-time member Zentrick, a digital video technology company that provides middleware solutions to drive the seamless execution and performance of online video advertising for the world’s largest brands, platforms and publishers. The Zentrick engineering teams will continue to operate from offices in Ghent, Belgium. The transaction was completed as an all cash, all stock offer on February 15, 2019.
“The entire Zentrick team is thrilled to join forces with DoubleVerify – a rapidly expanding, global organization with a best-in-class verification offering,” said Pieter Mees, Zentrick Co-Founder. “Integrating Zentrick’s digital video technology and expertise with DV’s industry-wide platform will accelerate our efforts to simplify and streamline ad performance.”
“In 2018, Zentrick accelerated the delivery of more than 150 billion video ads,” said Frederik Neus, Zentrick Co-Founder. “Through integration with DoubleVerify, we anticipate scaling our solution to better service both advertisers and publishers, while driving even greater positive impact throughout the ecosystem.”
Read more here (EN).