Sales Advisor Cowboy

Sales Advisor (BE)


Cowboy ( is a digitally native, vertical brand which notably implies that the product will be sold only online. One of Cowboy core values is Customer Obsession as we want to build a great brand people love. As people value testing a product prior to making a decision Cowboy will be offering Test Rides where Customers can test the bike, ride it for a while and ask all kind of questions. As the customer journey is almost entirely digital this will be the only direct contact with the Customer, making it a critical moment and an opportunity for Cowboy to create a magical customer experience.


Full-time Employee


Cowboy is looking for people who are building and developing business by making the Test Ride a magical customer experience and inspire anyone who is interested in the product. The Sales Advisor should be able to

- inspire trust - by having an in-depth expertise of the bike and its fit in the urban environment and the market
- radiate passion - by having a strong connection to the bike, cycling and urban mobility in general
- make an immediate connection - by being empathic, social and fun while keeping an aura of expertise without being arrogant or ‘in your face’
- be dynamic, hands-on - by being mobile, coping with unforeseen circumstances
- deliver a smooth and error free experience - by being structured and being flawless in planning
- create a magical journey for the Customer

As an Sales Advisor you will

- Develop Business for Cowboy by being an expert and being able to radiate passion to potential Customers
- Become an expert of the bike, knowing all its ins and outs
- Communicate this expertise on a daily basis via chat, call, face-to-face or email communication
- Plan Test Rides and/or meetings with potential customers and/or group of customers
- Do the Test Ride and meet all kinds of people with all kinds of questions
- Follow up after the Test Ride
- Be responsible for your sales as your key activity
- Revert customer feedback to the Engineering and Manufacturing team to enable them to continuously improve the product
- Have the opportunity to grow in your role by potentially lead the team of Sales Advisors or move to key accounts or B2B opportunities


- Become one of the key employees of a fast-growing startup
- Open, respectful and fun company culture
- Have a real impact on the company’s growth and evolution
- Work with people who love what they do every day


We are looking for a entrepreneurial person who
- Has 0-3 years experience
- Holds at least a Bachelor degree, ideally in Business & Economics or Engineering
- Is tech-savvy, background or degree in bike mechanics
- Has a clear passion for bikes and/or urban mobility
- Has experience with business development and/or partnerships



Business Development


Brussels, Brussels, Belgiun